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We present a six-step cascade that converts 1,3-distyrylbenzenes (bis-stilbenes) into nonsymmetric pyrenes in 40–60% yields. This sequence merges photochemical steps, E,Z-alkene isomerization, a 6π photochemical electrocyclization (Mallory photocyclization); the new bay region cyclization, with two radical iodine-mediated aromatization steps; and an optional aryl migration. This work illustrates how the inherent challenges of engineering excited state reactivity can be addressed by logical design. An unusual aspect of this cascade is that the same photochemical process (the Mallory reaction) is first promoted and then blocked in different stages within a photochemical cascade. The use of blocking groups is the key feature that makes simple bis-stilbenes suitable substrates for directed double cyclization. While the first stilbene subunit undergoes a classic Mallory photocyclization to form a phenanthrene intermediate, the next ring-forming step is diverted from the conventional Mallory path into a photocyclization of the remaining alkene at the phenanthrene’s bay region. Although earlier literature suggested that this reaction is unfavorable, we achieved this diversion via incorporation of blocking groups to prevent the Mallory photocyclization. The two photocyclizations are assisted by the relief of the excited state antiaromaticity. Reaction selectivity is controlled by substituent effects and the interplay between photochemical and radical reactivity. Furthermore, the introduction of donor substituents at the pendant styrene group can further extend this photochemical cascade through a radical 1,2-aryl migration. Rich photophysical and supramolecular properties of the newly substituted pyrenes illustrate the role of systematic variations in the structure of this classic chromophore for excited state engineering.